P1: How many people live in the defined study area?
Currently, there are 34,482 persons residing in the defined study area. This represents an increase of 405 or 1.2% since 1990. During the same period of time, the U.S. as a whole grew by 17.8%. (see MAP page 4)
P2: Is the population in this area projected to grow?
Yes, between 2005 and 2010, the population is projected to increase by 0.7% or 258 additional persons. During the same period, the U.S. population is projected to grow by 4.8%. (see MAP page 4)
P3: How spread out is the population in the study area?
In the study area, the top three quarters of the population resides in approximately 100% of the geographical area. In the U.S. as a whole and in the average community, the top 75% of the population resides in just 25% of the populated geographical area. In comparison, the study area population is highly dispersed within the overall area.
P4: What is the overall level of diversity in the area?
Based upon the number of different lifestyle and racial/ethnic groups in the area, the overall diversity in the study area can be described as extremely high. See D1 and D2 below.
P5: How dynamic is the study area?
As the population density and overall diversity in an area increase, the environment becomes more complex and challenging. Given these factors, the study area dynamic level can be described as very high.
D1: How much lifestyle diversity is represented?
The lifestyle diversity in the area is extremely high with a considerable 29 of the 50 U.S. Lifestyles segments represented. Of the six major segment groupings, the largest is referred to as Middle American Families which accounts for 43.5% of the households in the area. The top individual segment is Suburban Mid-Life Families representing 14.2% of all households. (see MAP pages 13 and 14)
D2 & D3: How do racial or ethnic groups contribute to diversity in this area?
Based upon the total number of different groups present, the racial/ethnic diversity in the area is extremely high. Among individual groups, Anglos represent 65.7% of the population and all other racial/ethnic groups make up 34.3% which is about the same as the national average of 33%. The largest of these groups, Hispanics/Latinos, accounts for 28.3% of the total population. Hispanics/Latinos are also projected to be the fastest growing group increasing by 16.3% between 2005 and 2010. (see MAP pages 4 and 7)
D4: What are the major generational groups represented?
The most significant group in terms of numbers and comparison to national averages is Millenials (age 4 to 23) who make up 30.9% of the total population in the area compared to 28.5% of the U.S. population as a whole. (see MAP page 4)
D5: Overall, how traditional are the family structures?
The area can be described as mixed due to the about average presence of married persons and two-parent families. (see MAP page 6)
D6: How educated are the adults?
Based upon the number of years completed and college enrollment, the overall education level in the area is somewhat low. While 80.3% of the population aged 25 and over have graduated from high school as compared to the national average of 80.4%, college graduates account for 19.1% of those over 25 in the area versus 24.4% in the U.S. (see MAP page 8)
Community Issues Detail
C1: Which household concerns are unusually high in the area?
Concerns which are likely to exceed the national average include: Divorce, Finding A Good Church, Neighborhood Gangs, Finding Spiritual Teaching, Achieving a Fulfilling Marriage and Achieving Educational Objectives. As an overall category, concerns related to Hopes & Dreams are the most significant based upon the total number of households and comparison to national averages. (see MAP page 16)
C2: What is the overall community stress level in the area?
Conditions which can contribute to placing an area at risk (particularly, the children) are at an overall somewhat high level. This is evidenced by noting that on the whole the area is somewhat above average in the characteristics known to contribute to community problems such as households below poverty line, adults without a high school diploma, households with a single mother and unusually high concern about issues such as community problems, family problems, and/or basic necessities such as food, housing and jobs. (see MAP pages 5, 6, 8, 9 and 16)
C3: How much overall resistance to change is likely in the area?
Based upon the assumption that as a group of people become older and more diverse the potential for resistance to change becomes more significant, the area’s potential resistance is likely to be somewhat high. (see MAP pages 4-5, 13-14)
Faith Preferences Detail
F1: What is the likely faith receptivity?
Overall, the likely faith involvement level and preference for historic Christian religious affiliations is somewhat high when compared to national averages. (see MAP page 15)
F2: What is the likely giving potential in the area?
Based upon the average household income of $53,507 per year and the likely contribution behavior in the area, the overall religious giving potential can be described as somewhat low. (see MAP page 4 and 17)
F3: Do households prefer an overall church style which is more traditional or contemporary?
Based upon likely worship, music and architectural style preferences in the area, the overall church style preference can be described as both traditional and contemporary. (see COMPASS pages 3 and 4)
F4: Which general church programs or services are most likely to be preferred in the area?
Church program preferences which are likely to exceed the national average include: Divorce Recovery Programs, Bible Study and Prayer Groups, Marriage Enrichment Opportunities and Twelve-Step Programs. As an overall category, programs related to Spiritual Development are the most significant
based upon total number of households and comparison to national averages. (see COMPASS page 2)
F5: How likely are people to have some religious preference?
In the study area, 88.4% of the households are likely to express a preference for some particular religious tradition or affiliation, somewhat above the national average of 85.1%. (see MAP page 15)
